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<channel>
	<title>Aviv Ronen</title>
	<link>http://myblog.arps.co.il</link>
	<description>Online Marketing, Development, Tip and News</description>
	<pubDate>Sun, 03 Aug 2008 02:11:57 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Babylon - Babylon7 Translation in a click</title>
		<link>http://myblog.arps.co.il/2008/07/15/babylon-babylon7-translation-in-a-click/</link>
		<comments>http://myblog.arps.co.il/2008/07/15/babylon-babylon7-translation-in-a-click/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 18:43:25 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Babylon]]></category>

		<category><![CDATA[Software Reviews]]></category>

		<category><![CDATA[5 babylon]]></category>

		<category><![CDATA[babylon 3]]></category>

		<category><![CDATA[babylon 5.0]]></category>

		<category><![CDATA[babylon 6 download]]></category>

		<category><![CDATA[babylon 6 free]]></category>

		<category><![CDATA[babylon 6 license]]></category>

		<category><![CDATA[babylon 6 patch]]></category>

		<category><![CDATA[babylon 6 r36]]></category>

		<category><![CDATA[babylon 6.0 1]]></category>

		<category><![CDATA[babylon 6.0 1 r36]]></category>

		<category><![CDATA[babylon 6.0 1.36]]></category>

		<category><![CDATA[babylon 6.0 3]]></category>

		<category><![CDATA[babylon 6.0 3 r4]]></category>

		<category><![CDATA[babylon 7]]></category>

		<category><![CDATA[babylon com]]></category>

		<category><![CDATA[babylon dictionaries]]></category>

		<category><![CDATA[babylon dictionary]]></category>

		<category><![CDATA[babylon for free]]></category>

		<category><![CDATA[babylon free]]></category>

		<category><![CDATA[babylon full]]></category>

		<category><![CDATA[babylon glossaries]]></category>

		<category><![CDATA[babylon glossary]]></category>

		<category><![CDATA[babylon information]]></category>

		<category><![CDATA[babylon licence]]></category>

		<category><![CDATA[babylon license]]></category>

		<category><![CDATA[babylon license code]]></category>

		<category><![CDATA[babylon on your]]></category>

		<category><![CDATA[babylon pro]]></category>

		<category><![CDATA[babylon pro 4.0]]></category>

		<category><![CDATA[babylon pro 5]]></category>

		<category><![CDATA[babylon pro 5.0]]></category>

		<category><![CDATA[babylon pro 5.0 6]]></category>

		<category><![CDATA[babylon pro 6]]></category>

		<category><![CDATA[babylon pro 6.0]]></category>

		<category><![CDATA[babylon pro v5]]></category>

		<category><![CDATA[babylon say it]]></category>

		<category><![CDATA[babylon translator]]></category>

		<category><![CDATA[babylon trial]]></category>

		<category><![CDATA[babylon username]]></category>

		<category><![CDATA[babylon v5]]></category>

		<category><![CDATA[babylon v6 0.1]]></category>

		<category><![CDATA[babylon version]]></category>

		<category><![CDATA[babylon wikipedia]]></category>

		<category><![CDATA[babylon7]]></category>

		<category><![CDATA[download babylon]]></category>

		<category><![CDATA[download babylon pro]]></category>

		<category><![CDATA[license for babylon]]></category>

		<category><![CDATA[new babylon]]></category>

		<category><![CDATA[portable babylon]]></category>

		<category><![CDATA[www babylon]]></category>

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		<category><![CDATA[מילון babylon]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/07/15/babylon-babylon7-translation-in-a-click/</guid>
		<description><![CDATA[The leading translation software in the world
I cant tell you how much i like babylon translation tool, so i decided to create a special folder in my blog about that..
Babylon main features:

Simple and intuitive Single Click activation
Enables full text translation 
The world&#8217;s knowledge of Wikipedia already inside 
Additional content from Oxford, Britannica, Larousse and other [...]]]></description>
			<content:encoded><![CDATA[<p>The leading translation software in the world</p>
<p>I cant tell you how much i like babylon translation tool, so i decided to create a special folder in my blog about that..</p>
<h2>Babylon main features:</h2>
<ul>
<li>Simple and intuitive <strong>Single Click activation</strong></li>
<li>Enables <strong>full text translation </strong></li>
<li>The world&#8217;s knowledge of <strong>Wikipedia already inside </strong></li>
<li><strong>Additional content </strong>from Oxford, Britannica, Larousse and other leading publishers</li>
<li><strong>Spell check </strong>for Hotmail, Gmail, Blogs&#8230;</li>
<li><strong>Auto completion </strong>feature, which completes words or phrases as you type</li>
</ul>
<h1><font color="#000000">Why should you use Babylon 7?</font></h1>
<p>Babylon  7:</p>
<li>Easy translation at a single-‘Babylon click’!</li>
<li>Translates directly from your favorite desktop applications, Word, Outlook and more&#8230; in a single click</li>
<li>Spell Check for Hotmail, Gmail, Blogs The spell check delivers spelling suggestions along with translation and dictionary results</li>
<li>Smart Dictionary – translations to and from any language For example: Chinese to German, French to Italian and more</li>
<li>Wikipedia results in 13 languages – in a single click</li>
<li>Auto-completion while typing a word for translation</li>
<p>Other translation services:</p>
<li>Slow, inefficient service that requires the internet.</li>
<li>In order to translate a word you will need to copy the desired text, open the browser and paste it in the service.</li>
<li>No spell check</li>
<li>Translates only to or from English</li>
<li>No results from Wikipedia at all or in English only</li>
<li>No Auto-completion</li>
<p><a target="_blank" href="http://affiliates.babylon.com/z/3595/CD5118" title="Babylon"><br />
<img border="0" width="300" src="http://www.arps.co.il/affiliates/babylon/babylonbanners/online1_300x250_en.gif" alt="babylon" height="250" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>PHP ociparse Error Handling</title>
		<link>http://myblog.arps.co.il/2008/07/15/php-ociparse-error-handling/</link>
		<comments>http://myblog.arps.co.il/2008/07/15/php-ociparse-error-handling/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 13:27:24 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Aviv Ronen Articles]]></category>

		<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/07/15/php-ociparse-error-handling/</guid>
		<description><![CDATA[

ociparse
(PHP 4, PHP 5, PECL oci8:1.0-1.2.4)
ociparse — Alias of oci_parse()

Description
This function is an alias of: oci_parse().

 
$stmt = OCIParse($conn, $query);
if (!$stmt) {
   $err = OCIError($conn);
   echo &#8220;Error:&#8221;.$err[&#8221;message&#8221;];
} 

]]></description>
			<content:encoded><![CDATA[<p id="function.ociparse" class="refentry">
<p class="refnamediv">
<h1 class="refname">ociparse</h1>
<p class="verinfo">(PHP 4, PHP 5, PECL oci8:1.0-1.2.4)</p>
<p class="refpurpose dc-title">ociparse — Alias of <a href="http://il.php.net/function.oci-parse.php" class="function">oci_parse()</a></p>
<p class="refsect1 description">
<h3 class="title">Description</h3>
<p class="simpara">This function is an alias of: <a href="http://il.php.net/function.oci-parse.php" class="function">oci_parse()</a>.</p>
<p class="simpara"><span class="default"><br />
</span> </p>
<p class="simpara"><span class="default"><font face="Courier New">$stmt = OCIParse($conn, $query);<br />
if (!$stmt) {<br />
   $err = OCIError($conn);<br />
   echo &#8220;Error:&#8221;.$err[&#8221;message&#8221;];</font></span></p>
<p class="simpara"><span class="default"><font face="Courier New">} </font><br />
</span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>php_manual</title>
		<link>http://myblog.arps.co.il/2008/07/14/php_manual/</link>
		<comments>http://myblog.arps.co.il/2008/07/14/php_manual/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 14:08:53 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/07/14/php_manual/</guid>
		<description><![CDATA[php_manual
]]></description>
			<content:encoded><![CDATA[<p><a href="http://myblog.arps.co.il/php_manual/" title="php_manual">php_manual</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>PHP MySQL Connect</title>
		<link>http://myblog.arps.co.il/2008/06/30/php-mysql-connect/</link>
		<comments>http://myblog.arps.co.il/2008/06/30/php-mysql-connect/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 14:31:59 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[PHP]]></category>

		<category><![CDATA[connecting mysql in php]]></category>

		<category><![CDATA[how to connect to mysql]]></category>

		<category><![CDATA[mysql connect]]></category>

		<category><![CDATA[php mysql]]></category>

		<category><![CDATA[php mysql connect]]></category>

		<category><![CDATA[php mysql connection]]></category>

		<category><![CDATA[php mysql how to connect]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/06/30/php-mysql-connect/</guid>
		<description><![CDATA[MySQL Connect
&#60;?php
$connection=mysql_connect(&#8221;localhost&#8221;, &#8220;username&#8221;, &#8220;password&#8221;) or die(mysql_error());
echo &#8220;Connected to MySQL&#60;br /&#62;&#8221;;
?&#62;
]]></description>
			<content:encoded><![CDATA[<p>MySQL Connect</p>
<p>&lt;?php<br />
$connection=mysql_connect(&#8221;localhost&#8221;, &#8220;username&#8221;, &#8220;password&#8221;) or die(mysql_error());<br />
echo &#8220;Connected to MySQL&lt;br /&gt;&#8221;;<br />
?&gt;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Simple PHP Exception Handling explanation</title>
		<link>http://myblog.arps.co.il/2008/06/23/simple-php-exception-handling-explanation/</link>
		<comments>http://myblog.arps.co.il/2008/06/23/simple-php-exception-handling-explanation/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 10:59:58 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Aviv Ronen Articles]]></category>

		<category><![CDATA[PHP]]></category>

		<category><![CDATA[Web Design And Development]]></category>

		<category><![CDATA[error exception php]]></category>

		<category><![CDATA[error handling]]></category>

		<category><![CDATA[error handling in php]]></category>

		<category><![CDATA[php error]]></category>

		<category><![CDATA[php errors]]></category>

		<category><![CDATA[php exception]]></category>

		<category><![CDATA[PHP Exception Handling explanation]]></category>

		<category><![CDATA[php4 error]]></category>

		<category><![CDATA[php5 exception]]></category>

		<category><![CDATA[php5 exceptions]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/06/23/simlple-php-exception-handling-explanation/</guid>
		<description><![CDATA[What is an Exception
Finaly, with php5 came a new object oriented way for dealing errors,
if a specified error (exceptional) condition occurs exception handling is used to change the
flow of the code execution .
Exceptions are a great tool and should only be used with error conditions,
dont ever use them to jump to another place in the [...]]]></description>
			<content:encoded><![CDATA[<h3>What is an Exception</h3>
<p>Finaly, with php5 came a new object oriented way for dealing errors,<br />
if a specified error (exceptional) condition occurs exception handling is used to change the<br />
flow of the code execution .</p>
<p>Exceptions are a great tool and should only be used with error conditions,<br />
dont ever use them to jump to another place in the code at a specified<br />
point - you cant know what will happend.</p>
<h4>Basic Use of php5 Exceptions</h4>
<p>When an exception is thrown, PHP will try to find the matching &#8220;catch&#8221; block.</p>
<p><strong>The bad way:</strong></p>
<pre>&lt;?php
 function checksum($number1=NULL,$number2=NULL)
   {
       if($number1===NULL OR $number2===NULL)
          {
  throw new Exception("Value must not be NULL");
 }
   return true;
  }
 checksum(7,NULL);
 ?&gt;</pre>
<p><strong>The good way:</strong></p>
<pre><textarea cols="55" style="height: 200px">&lt;?php  function checksum($number1=NULL,$number2=NULL)   {      if($number1===NULL OR $number2===NULL)      {    throw new Exception(&#8221;Value must not be NULL&#8221;);      }      return true;      }     try      {     checksum(4,NULL);     //If the exception is thrown, you will not see the text     echo &#8216;If you can see this message,    the numbers you send to the checksum function are valid;     }    //catching the  exception catch(Exception $e)    {     echo &#8216;Message: &#8216; .$e-&gt;getMessage();      }  ?&gt;   </textarea></pre>
<p>Good Luck! use this php5 tool smartly.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>What next after Web 2.0?</title>
		<link>http://myblog.arps.co.il/2008/05/22/what-next-after-web-20/</link>
		<comments>http://myblog.arps.co.il/2008/05/22/what-next-after-web-20/#comments</comments>
		<pubDate>Thu, 22 May 2008 08:45:55 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/05/22/what-next-after-web-20/</guid>
		<description><![CDATA[The answer is &#8220;Discovery&#8221;.read more &#124; digg story
]]></description>
			<content:encoded><![CDATA[<p>The answer is &#8220;Discovery&#8221;.<br/><br/><a href="http://v3.mingyeow.com/?p=78">read more</a> | <a href="http://digg.com/tech_news/What_next_after_Web_2_0">digg story</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cost per impression</title>
		<link>http://myblog.arps.co.il/2008/05/22/cost-per-impression/</link>
		<comments>http://myblog.arps.co.il/2008/05/22/cost-per-impression/#comments</comments>
		<pubDate>Thu, 22 May 2008 08:32:43 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Wikipedia Adwords]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/05/22/cost-per-impression/</guid>
		<description><![CDATA[From Wikipedia, the free encyclopedia
  (Redirected from Cost Per Impression)
Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although [...]]]></description>
			<content:encoded><![CDATA[<h3 id="siteSub">From Wikipedia, the free encyclopedia</h3>
<p id="contentSub">  (Redirected from <a href="http://en.wikipedia.org/w/index.php?title=Cost_Per_Impression&amp;redirect=no" title="Cost Per Impression">Cost Per Impression</a>)</p>
<p><!-- start content --><strong>Cost Per Impression</strong> is a phrase often used in <a target="_blank" href="http://en.wikipedia.org/wiki/Online_advertising" title="Online advertising">online advertising</a> and marketing related to <a target="_blank" href="http://en.wikipedia.org/wiki/Web_traffic" title="Web traffic">web traffic</a>. It is used for measuring the worth and cost of a specific <a target="_blank" href="http://en.wikipedia.org/wiki/Internet_marketing" title="Internet marketing">e-marketing</a> campaign. This technique is applied with <a target="_blank" href="http://en.wikipedia.org/wiki/Web_banner" title="Web banner">web banners</a>, text links, <a target="_blank" href="http://en.wikipedia.org/wiki/E-mail_spam" title="E-mail spam">e-mail spam</a>, and <a target="_blank" href="http://en.wikipedia.org/wiki/Opt-in_e-mail_advertising" title="Opt-in e-mail advertising" class="mw-redirect">opt-in e-mail advertising</a>, although opt-in e-mail advertising is more commonly charged on a Cost Per Action (<a target="_blank" href="http://en.wikipedia.org/wiki/Cost_Per_Action" title="Cost Per Action" class="mw-redirect">CPA</a>) basis.</p>
<p>The <em>Cost Per Impression</em> is often abbreviated to <strong>CPI</strong></p>
<p>This type of advertising arrangement closely resembles Television and Print Advertising Methods for speculating the cost of an Advertisement. Often, industry agreed approximates are used. With Television the <a href="http://en.wikipedia.org/wiki/Nielsen_Ratings" title="Nielsen Ratings">Nielsen Ratings</a> are used and Print is based on the <a target="_blank" href="http://en.wikipedia.org/wiki/Newspaper_circulation" title="Newspaper circulation">circulation</a> a publication has.</p>
<p>For Online Advertising, the numbers of views can be a lot more precise. When a user requests a Web Page, the originating <a target="_blank" href="http://en.wikipedia.org/wiki/Server_%28computing%29" title="Server (computing)">server</a> creates a log entry. Also, a <a target="_blank" href="http://en.wiktionary.org/wiki/third_party" title="wiktionary:third_party" class="extiw">third party</a> <a target="_blank" href="http://en.wikipedia.org/wiki/Web_counter" title="Web counter">tracker</a> can be placed in the web page to verify how many accesses that page had.</p>
<p>There are other advertising pricing structures. <a target="_blank" href="http://en.wikipedia.org/wiki/Cost_Per_Click" title="Cost Per Click" class="mw-redirect">CPC</a> - Cost Per Click Through, <a target="_blank" href="http://en.wikipedia.org/w/index.php?title=Pay_Per_Lead&amp;action=edit&amp;redlink=1" title="Pay Per Lead (page does not exist)" class="new">CPL</a> - Cost Per Lead (lead usually meaning a free registration), <a target="_blank" href="http://en.wikipedia.org/w/index.php?title=Pay_Per_Sale&amp;action=edit&amp;redlink=1" title="Pay Per Sale (page does not exist)" class="new">CPS</a> - Cost Per Sale. These structures are collectively referred to as <a target="_blank" href="http://en.wikipedia.org/wiki/Cost_Per_Action" title="Cost Per Action" class="mw-redirect">CPA</a> - Cost per Action.</p>
<p>CPI and/or Flat rate advertising deals are sometimes preferred by the Publisher/Webmaster because they will receive a more consistent fee proportional to the amount of traffic.</p>
<p>Today, it is very common for large publishers to charge for most of their advertising inventory on a <em>CPM</em> or Cost Per Time (<a target="_blank" href="http://en.wikipedia.org/w/index.php?title=Cost_Per_Time&amp;action=edit&amp;redlink=1" title="Cost Per Time (page does not exist)" class="new">CPT</a>) basis.</p>
<p>A related term, <a target="_blank" href="http://en.wikipedia.org/wiki/Effective_Cost_Per_Mille" title="Effective Cost Per Mille" class="mw-redirect">eCPM</a> or <a target="_blank" href="http://en.wikipedia.org/wiki/Effective_Cost_Per_Mille" title="Effective Cost Per Mille" class="mw-redirect">effective Cost Per Mille</a>, is used to measure the effectiveness of advertising inventory sold (by the publisher) via a <a target="_blank" href="http://en.wikipedia.org/wiki/Cost_Per_Click" title="Cost Per Click" class="mw-redirect">CPC</a>, <a target="_blank" href="http://en.wikipedia.org/wiki/Cost_Per_Action" title="Cost Per Action" class="mw-redirect">CPA</a>, or CPT basis.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Allowed keywords</title>
		<link>http://myblog.arps.co.il/2008/05/22/allowed-keywords/</link>
		<comments>http://myblog.arps.co.il/2008/05/22/allowed-keywords/#comments</comments>
		<pubDate>Thu, 22 May 2008 08:29:52 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Wikipedia Adwords]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/05/22/allowed-keywords/</guid>
		<description><![CDATA[Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on a wide variety of search terms, including the trademarks of their competitors.10]. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as [...]]]></description>
			<content:encoded><![CDATA[<p>Google has also come under fire for allowing <strong class="selflink">AdWords</strong> advertisers to abuse <a target="_blank" href="http://en.wikipedia.org/wiki/Trademarks" title="Trademarks" class="mw-redirect">trademarks</a>. In 2004, Google started allowing advertisers to bid on a wide variety of search terms, including the trademarks of their competitors.<sup id="cite_ref-9" class="reference"><a href="http://en.wikipedia.org/wiki/AdWords#cite_note-9"  target="_blank"[>10]</a></sup>. Google does, however, require certification to run regulated keywords, such as those related to <a href="http://en.wikipedia.org/wiki/Pharmaceutical" title="Pharmaceutical" class="mw-redirect">pharmaceuticals</a> keywords, and some keywords, such as those related to <a target="_blank" href="http://en.wikipedia.org/wiki/Gambling" title="Gambling">gambling</a> and <a target="_blank" href="http://en.wikipedia.org/wiki/Hacker_%28computer_security%29" title="Hacker (computer security)">hacking</a>, are not allowed at all. These restrictions may vary by location.<sup id="cite_ref-10" class="reference"><a target="_blank" href="http://en.wikipedia.org/wiki/AdWords#cite_note-10">[11]</a></sup></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Policy and Restrictions</title>
		<link>http://myblog.arps.co.il/2008/05/22/policy-and-restrictions/</link>
		<comments>http://myblog.arps.co.il/2008/05/22/policy-and-restrictions/#comments</comments>
		<pubDate>Thu, 22 May 2008 08:27:05 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Wikipedia Adwords]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/05/22/policy-and-restrictions/</guid>
		<description><![CDATA[As of April 2008 Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to its introduction, Google paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google expounds that the policy change stems from both user [...]]]></description>
			<content:encoded><![CDATA[<p>As of April 2008 Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to its introduction, Google paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google expounds that the policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. Users were in some cases, being mislead and further targeted by AdWords advertisers.<sup id="cite_ref-8" class="reference"><a href="http://en.wikipedia.org/wiki/AdWords#cite_note-8" target="_blank">[9]</a></sup></p>
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		<title>Technology</title>
		<link>http://myblog.arps.co.il/2008/05/22/technology/</link>
		<comments>http://myblog.arps.co.il/2008/05/22/technology/#comments</comments>
		<pubDate>Thu, 22 May 2008 08:26:13 +0000</pubDate>
		<dc:creator>Aviv Ronen</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Wikipedia Adwords]]></category>

		<guid isPermaLink="false">http://myblog.arps.co.il/2008/05/22/technology/</guid>
		<description><![CDATA[The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to [...]]]></description>
			<content:encoded><![CDATA[<p>The AdWords system was initially implemented on top of the <a href="http://en.wikipedia.org/wiki/MySQL" title="MySQL" target="_blank">MySQL</a> database engine. After the system had been launched, management decided to use a commercial database (<a href="http://en.wikipedia.org/wiki/Oracle_database" title="Oracle database" class="mw-redirect" target="_blank">Oracle</a>) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL</p>
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