Posts Tagged ‘yahoo’
Mar 03 2008
Good News - Yahoo! Changes Sponsored Search Minimum Bid Policy
Good News - Yahoo! Changes Sponsored Search Minimum Bid Policy
Yahoo! Announced that minimum bids for a word would no longer be auto fixed to $0.10.
Basically, there is no minimum bid anymore!
But, pleas note - Depending on the keyword relevance, quality, and the number of advertisers that bid, your minimum bids, still might be more expensive.
Yahoo is trying to improve the users in order to compete with Google Adwords.
This is an excellent opportunity to save money in your PPC campaign, I suggest everyone to review theirs campaign and make adjustment for the new changes,
The change is only for the search ads and not for the content ads.
More information:
http://www.netprofitstoday.com/blog/yahoo-changes-sponsored-search-minimum-bid-policy/
